VinefolkStart a project→
00 — VinefolkEst. for wineries

Websites, ecommerce, integrations & AI — engineered for the way wineries actually sell.

Technology
built for wine.

Vinefolk helps wineries create better digital experiences and smarter technology systems - from Commerce7 and Shopify storefronts to custom integrations, AI and the engineering that quietly holds it all together.

Start a project→Explore our work→
ecosystem.map
storefront
Commerce7 · headless
clubs
memberships + allocations
data
CRM ↔ email ↔ POS
care
hosting · monitoring
Commerce7ShopifyWordPressCustom APIsAI
01About us

We speak wine and technology.

Wine ecommerce is different. Wine clubs, allocations, shipping rules, vintage releases, memberships and layered technology stacks make selling wine online uniquely difficult.

Most agencies design around those problems. We engineer through them, building the storefronts, integrations and infrastructure that let a winery run as one connected business rather than a dozen disconnected tools.

Vinefolk was founded by a genuine wine person, not just a technologist who happens to like a good drop. Our founder is a WSET-certified wine enthusiast whose passion for the industry runs as deep as the technical craft, years spent tasting, studying and getting to know the people who make wine, alongside a career building serious digital systems.

That combination is the whole point. We understand a vintage release and an allocation waitlist as fluently as we understand an API or a headless storefront, so the winery technology we build is grounded in how the trade actually works.

02Services

Commerce7

01

Commerce7 websites, migrations and integrations built headless-first.

FrontendAPIsMigrations

Shopify

02

High-performing Shopify & Shopify Plus stores for wine brands.

ThemesSubscriptionsPlus

Websites

03

Design and development for wineries — WordPress to custom frontends.

UX/UIWordPressPerf

Integrations

04

Connect ecommerce with CRM, email, accounting, POS and shipping.

MiddlewareERPSync

AI

05

Practical AI systems built around real winery data and workflows.

AssistantsAutomationData

Support & Hosting

06

Managed hosting, maintenance, security and ongoing development.

HostingSecurityRetainers
03Commerce7
Modern winery building beside a vineyard
commerce7 · wine club+28% retention
membershipallocationshipmentsportal
Australian Commerce7 integration partner

Commerce7 wine clubs worth belonging to.

Your club is your most valuable relationship — and Commerce7 is built to run it. We design premium club and membership experiences on top of it: tiered memberships, curated allocations, flexible shipments and member portals that feel considered rather than transactional, all tuned to lift retention and lifetime value.

Around that sits the rest of the build — custom headless storefronts, migrations, API integrations and ongoing development that keeps the whole experience fast, flexible and fully yours.

  • ▸ Premium club & membership design
  • ▸ Curated allocations & releases
  • ▸ Member portals & self-service
  • ▸ Retention & lifetime-value tuning
Talk to a Commerce7 expert →
03Shopify
Shopify Partner

High-performing Shopify for wine brands.

As a certified Shopify Partner, we build fast, distinctive stores for wine brands that want Shopify's ecosystem — custom themes, headless Hydrogen storefronts, subscriptions and memberships, and clean migrations from whatever you're on today.

  • ▸ Custom & headless themes
  • ▸ Shopify Plus development
  • ▸ Subscriptions & memberships
  • ▸ Migrations to Shopify
Build your Shopify store →
Wine bottle styled for a product page
shopify · storefront0.8s LCP
themesubscriptionscheckoutmarkets
04Selected work
Moorooduc Estate winery storefront project
Case study · Commerce7

Moorooduc Estate

Moorooduc Estate had built a loyal and established wine club, but the way the club operated came with requirements that weren’t easily accommodated by off-the-shelf winery platforms. Their membership model, fulfilment process and customer preferences had evolved over time, and any new system needed to support those existing workflows rather than force the business into a more rigid structure.

At the same time, Moorooduc Estate was introducing a new point-of-sale system for the cellar door. The challenge was to ensure that in-person purchases, wine club activity and online orders could work together, giving the team a more complete view of each member and their relationship with the winery.

The goal wasn't simply to replace existing software. It was to find a D2C platform and POS setup flexible enough to support Moorooduc Estate’s unique wine club requirements, while improving customer data, inventory management and day-to-day operations across the business.

Platform
Commerce7
Build
Wordpress
Website
View
Who we work with
Moorooduc Estate
Pt Leo Estate
Bromley Wines
05Integrations

Make your technology work together.

Your technology shouldn't live in silos. We build the integration layer that connects your storefront to the platforms your winery already runs on — so data flows once, cleanly, everywhere it's needed.

Discuss an integration →
Commerce7 / Shopify
Vinefolk integration layer
CRM
Email
Accounting
Inventory
Shipping
Analytics
06AI for wineries

AI that actually has a job to do.

Rather than adding AI for the sake of it, we help wineries find where it can reduce repetitive work, improve customer experiences and make existing data genuinely useful — connected to your real systems, not bolted on.

Explore AI opportunities →
Customer support
Staff knowledge tools
Product recommendations
Marketing automation
Reporting assistants
CRM intelligence
07Support

Your digital team, after launch.

Websites need ongoing attention. Vinefolk Care manages hosting, maintenance, security, updates and ongoing development — so your team can focus on the wine.

Explore website care →
  • Managed hosting
  • Software updates
  • Security & backups
  • Performance monitoring
  • Content updates
  • Dev retainers
08Contact

Ready to talk wine and technology?

Planning a new Commerce7 website, fighting an integration, or wondering where AI could actually fit? Tell us about it — we reply to every enquiry personally.

e · hello@vinefolk.com.au

t · Mon–Fri, wine o'clock excepted

What can we help with?